The OTA commission problem
Every Airbnb or Booking.com reservation costs you 15–20% in platform fees. That margin never comes back — and the platform owns the guest relationship, not you.
Most hosts try to grow direct bookings with manual emails, scattered spreadsheets, and one-off discount codes. Without automation, the effort dies after checkout season ends.
Your PMS already stores the data that predicts who will book direct: stay history, channel source, seasonality, and lifetime value. Without a growth layer, that data sits unused while OTAs keep the relationship.
The SparkHost direct booking flow
SparkHost sits on top of your existing PMS — Hostaway, Guesty, Lodgify, Hospitable, and more — and turns reservation data into automated direct booking campaigns.
After every stay, SparkHost sends personalized post-stay messages with direct booking links, loyalty incentives, and gap-fill offers timed to when guests are ready to rebook.
Liev, SparkHost's AI concierge, handles inbound WhatsApp and Instagram inquiries, qualifies booking intent, and sends secure payment links — so direct bookings close even when you are offline.
How it works
- 1
Connect your PMS
Sync reservations, guest profiles, and calendars in minutes. No exports, no duplicate data entry.
- 2
Capture and segment guests
OTA and direct stays flow into segments: first-time, repeat-ready, high LTV. SparkHost knows who to target for direct conversion.
- 3
Automate direct booking campaigns
Post-stay thank-yous, anniversary offers, and loyalty nudges go out automatically with links to your direct booking page — commission-free.
What hosts are seeing
“We shifted 22% of our booking volume direct within the first quarter. SparkHost paid for itself the first month we stopped sending guests back to Airbnb.”
— Vacation rental operator, 12-property portfolio
Start building your direct booking engine
Free trial. Connect your PMS in minutes. No credit card required.
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