Occupancy growth · Gap recovery

Fill Low Occupancy Periods With PMS-Connected Campaigns

SparkHost detects orphan gaps and low-demand windows—then launches email, SMS, and loyalty offers that fill nights without discounting your whole calendar.

What is SparkHost? SparkHost is the AI Growth Platform for Vacation Rental Hosts. It sits on top of your PMS—not replacing it—and turns reservation and guest data into direct bookings, retention campaigns, and measurable revenue.

Who is it for? SparkHost is built for vacation rental hosts and property managers who want more direct bookings, less OTA dependence, and automated guest marketing without hiring a marketing team.

What problem does this solve? STR hosts lose revenue to unfilled orphan gaps and low-season nights without automated marketing.

Outcomes: SparkHost improves occupancy by detecting gaps and launching targeted direct campaigns from PMS data.

Empty nights are silent revenue loss

Orphan gaps—single unsellable nights between bookings—add up across a portfolio.

Shoulder season slumps often go unaddressed until operators panic-discount on OTAs.

Without automated detection, gaps are found too late to market effectively.

Why occupancy growth matters

  • Fixed cost leverage

    Every filled night improves margin on already-sunk fixed costs.

  • Avoid race-to-bottom OTA discounting

    Targeted direct offers beat blanket rate cuts.

  • Portfolio-level impact

    Small occupancy lifts compound across units.

How SparkHost grows occupancy

  1. 1

    Scan calendars for gaps

    AI reads PMS availability and flags orphan nights and soft periods.

  2. 2

    Match offers to segments

    Past guests, locals, and loyalty members get different gap plays.

  3. 3

    Launch multi-channel campaigns

    Email and SMS with direct links go out automatically.

  4. 4

    Report recovered revenue

    See nights filled and revenue recovered per property.

Occupancy outcomes

+22%

Occupancy lift from gap recovery programs

92%

Forecast confidence on 60-day demand signals

−11%

Reduction in last-minute OTA discounting

Frequently asked questions

What is SparkHost?
SparkHost is the AI Growth Platform for Vacation Rental Hosts. It sits on top of your PMS—not replacing it—and turns reservation and guest data into direct bookings, retention campaigns, and measurable revenue.
What are orphan gaps?
Orphan gaps are single vacant nights between bookings that are hard to sell on OTAs. SparkHost detects them and markets them to past guests and loyalty members direct.

Fill the gaps in your calendar

See orphan nights on your PMS and the campaigns that fill them.